The commercial depicted a father creating origami cranes from the wrappers of the Extra gum that he shared with his daughter throughout her life. Love it or hate it, Extra Gum's 'The Story of Sarah & Juan' is definitely having a moment. But Extra Gum's "The Story of Sarah & Juan" is a serious tear-jerker, in line with its 2013 heart-warming "Origami" campaign, which lovingly told the story of a father and daughter. As the dad picks one up, the music builds, and our excitement rises. Film advertisement created by BBDO, United States for Extra Gum, within the category: Confectionery, Snacks. When people think about gum, without this touching commercial. The Extra Gum commercial uses the emotional approach to call on our capacity for sentiment. Whether you accidentally open a pack in class and people flock to you, or you open it for others to enjoy, gum is always shared. Stay signed in. Email: [email protected]. Extra gum has launched a new creative advertisement as part of its on-going ‘Give Extra, Get Extra’ campaign to inspire the value of relationships, even through a small gesture, especially during lockdown scenarios caused by the COVID-19 pandemic. Extra gum is releasing new creative, part of its on-going "Give Extra, Get Extra" tagline. Give Extra, get extra with Extra Gum.Learn more: http://www.extragum.com Schultz. Lena Dunham is known for showing off her nude body. Extra Gum Commercial Recap. This is very apparent in a new commercial from Extra Gum, created by Energy BBDO Chicago. As Haley Reinhart's take on "Can't Help Falling in Love" plays in the background, we witness a love story that begins with a look. By now, you’ve probably seen the Wrigley’s Extra gum commercial that shows the love story of Sara and Juan. You don’t exactly think of the enjoyment you get out of it. Password. In case you don't remember it, the campaign follows a young couple from their first interactions on a high school campus: first glance, first interaction, first day at the park, the prom, first fight, first time apart in different cities, and so on. There's a whole lotta smooching goin' on. While commercials may not be the primary focus here, this resource can still come in handy in a pinch. Better buy an Extra pack! Extra Gum Seeks 'Real' Friendship - 08/07/2020. Sign In. After spotting each other across the school, the two become a couple as they share a piece of gum for everything they do together, whether it be a day in the park, a first kiss, a day in the snow, a day at the prom, and even fighting. Latest Collections . "The Little Things" Summer 2015 $1.25 Wednesday, October 5, 2016 Extra Gum Advertising Vol XCIII, No. Call: 020 8267 8121. Luiza Menezes is on Facebook. Extra Gum Celebrates Offline Connections Among Generation Z Gum and mint sales have been down during the pandemic The new spot from BBDO is set to air on television, Hulu, Roku and Amazon Fire TV. Reset password: Click here. A piece of gum. Email address. Wrigley releases The Story of Sarah & Juan, which chronicles a love story influenced by the simple act of sharing a piece of gum. Clio Awards: Creativity Unmasked. It’s a small gesture, but it’s a sweet one, much like offering any new friend some gum is, so it ties nicely with the product. Category's Woes Blamed on Everything From Economy to Skinny Jeans. Gum might not be the most exciting item, and its sales have been falling in recent years. Her older sister Lena tries to ask for a piece of gum but is ignored. By E.J. A Gum Commercial to Make You Cry as Wrigley and Mondelez Plot Gum Comebacks . Later, Lena grabs a pen and writes: NEW FRIEND: LENA [ ] CONFIRM [ ] DENY on an EXTRA® wrapper. Join Facebook to connect with Luiza Menezes and others you may know. The new commercial for the gum brand Extra captures the heartwarming story of a young couple, spanning over several years from their first meeting to their super sweet engagement. Advertisement. Advertising Agency: Energy BBDO, United States of America. He thought his small tokens of love had gone unnoticed until upon her departure for college a box spills out the army of wrapper cranes, as the viewer spills a few tears. 58.3k Followers, 9 Following, 332 Posts - See Instagram photos and videos from EXTRA Gum (@extragum) After all, she pretty much helped the Extra commercial ruin Twitter emotionally: Well played, Extra Gum. Juan, the male lead, keeps drawing on the inside of the Extra gum wrappers at each encounter. Celia, a 14-year old girl chewing gum and scrolling through her phone is ignoring Lena, who wants to hang out. Gum can be a very emotional thing—at least when it comes to the ads that Energy BBDO has created for EXTRA. Extra sold us a relationship, not gum. re: Lena in the extra gum commercial could get it Posted by USMEagles on 12/21/20 at 11:56 pm to thelawnwranglers I love that ad. Offering a piece of Extra Spearmint, Sarah makes the first move in this heartfelt relationship. The love of Juan and Sarah in the Extra Gum commercial, begins with an eye connection. Extra Gum’s commercial about a dad, his daughter, and origami cranes successfully creates an emotional connection between the viewer and the brand; it grabs… Then a box drops out of the car. Social Media: Unsurprisingly, social media is another great tool. Toggle navigation. Sign in to continue. The commercial takes an extra-emotional turn when we find out that Juan is the most romantic man in the entire world. You know the jingle! View Next Next. It reveals all the origami cranes that the dad has given to his daughter throughout her life. Extra Gum Commercial 2021 – All Coming Back to Me Now – Song by Céline Dion. This campaign relies entirely on pathos to sell a stick of gum. So Extra falls on its classic identity of a long-lasting gum in an unexpected way. Emotional Analysis Of Extra Gum Commercial. Love the land yachting on this one, always wanted to try it because of this ad. She's just so sweet and pretty she makes your heart ache. News. This new ‘It’s All Coming Back to Me Now – Kissing’ 2021 TV commercial for Extra Chewing Gum pretty much sums up how many of us are or will be feeling as lockdowns and restrictions finally begin to ease. Published on … They chose the perfect song to enhance the audience emotions, a perfect setting that anyone can relate to in a positive or non-positive way, the perfect couple that leaves the audience “gaga” over their relation. "Before 2020, we took for granted just how fantastic it was to connect and celebrate in large groups, or to simply be able to share a moment with another person," Ivonne Andreu, senior director of gum and mints at Mars Wrigley U.S., tells Muse. 311 Origami September 2014: Back to School Sarah and Juan Target Market Back to school Students and their parents Underlying Message Gum will keep your relation with your family Featured Content. Register. 12 Ads in this collection. The ad video features a young guy deciding whether or not he should kiss a zombie girl. Sarah and Juan encountered their first fight, which lead to Sarah sharing a piece of Extra gum with Juan in hopes of ending their fight , ever since then gum has been heavily involved in their relationship. by Unruly. 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