“Borrow them” from the hospital. Isn’t it bad enough that DO’s are forced to take the USMLE boards (the stress of two sets of boards) just to be competitive? 91.3k members in the Residency community. What’s up guys? The co-founders of FIGS were undeniably remorseful and accountable. They expressed a real desire to understand and to show respect to the osteopathic profession and female physicians. Sign up to receive a weekly roundup of our top stories. The video ad targeted female doctors — specifically in the osteopathic medicine field — and some who viewed the ad called the company out. The AOA might have well added that women have been osteopathic medical students and subsequently physicians since the first DO class was matriculated in 1892. This imagery is laughable in its absurdity—but it isn’t funny. WOW the AOA makes me proud to be a DO! All Rights Reserved. CONTACT US. The AOA immediately demanded the removal of the defamatory ad, which was taken down. (312) 202-8000 Figs Scrub, an apparel maker was in murky water after a marketing video went wrong. We are WORKING, not trying to look sexy or standing there shaking our asses, as their models do in their videos online. I hope that AOA uses that money wisely to address areas of descrimination for both DO’s and women. Consequences that will promote awareness. Texas DO searches for cures to ‘most aggressive form of brain cancer’, What you need to know about student loan debt in 2021, Father-daughter DO team at Cleveland Clinic research COVID-19 inflammation and immunology, Advocacy opportunity: Participate in the #DOProud campaign, https://www.forbes.com/sites/maddieberg/2020/04/28/mission-critical-scrubs-maker-figs-steps-up-efforts-to-spiff-up-the-hospital-ward/#7919ab3f2e18, On medical school students’ mental health during COVID-19, Upcoming webinars will cover homebuying, managing student loans, New JOM research reveals disparities in colorectal cancer screenings. Remorseful after confronted? My understanding is that FIGS put out the following advertisement with a female DO holding a medical terminology textbook upside-- Posted by 8 hours ago New Controversial Figs Ad. On Tuesday, the AOA released a statement on the recent offensive FIGS ad. A medical apparel company, Figs, which makes stylish scrubs among other things, are in hot water after an advertisement that was placed on its website went viral for the wrong reasons. Furthermore, the AOA stressed the need for FIGS to address their egregious error in judgment now and in the future. They expressed a real desire to understand and to show respect to the osteopathic profession and female physicians. Sorry, can’t refuse to buy something from a company I’ve never heard of nor cared about before. Boycott their company forever. On Tuesday, the AOA released a statement on the recent offensive FIGS ad. Don’t skip this step, as boiling the figs helps them to become soft and a little mushy, which is necessary for canning. In this podcast/article from KevinMD.com, the author questions how FIGS – a design-driven medical apparel company – let a flagrantly offensive advertisement against DOs get published, in addition to other criticism: “We should also ponder how – despite 150 years of DO education within the US – we’ve failed to correct the systemic discrimination against […] Give us a call An advertisement for medical scrubs for females has been blasted on Twitter for being sexist and offensive.. Figs—which the Wall Street … Besides, who buys scrubs? Yeah, right. Attendance by 15 members of the FIGS marketing team at OMED, the annual osteopathic educational medical conference, to improve their understanding of the profession and its member physicians; A $100,000 donation from FIGS to the AOA in support of our ongoing efforts in diversity and inclusion, to address gender inequity in medicine and promote greater awareness and understanding of the osteopathic profession; Participation by the AOA in ongoing discussions about appropriate representation of women, women leaders, minorities, and DOs in FIGS’ advertising efforts. Be the first to tell the world who and what we are! And use that $100k to benefit ALL DOs, not just women and minorities. Copyright 2021, American Osteopathic Association. The American Osteopathic Association, which represents 151,000 osteopathic physicians and medical students, does not find it humorous to downplay the education and training of Doctors of Osteopathic Medicine—which include, at minimum, four years of medical school followed by three to seven years of residency to practice in any specialty they choose. Figs, Inc. TV Commercial, 'Silly' Figs says in its previous commercial it told the world about Figs Scrubs by showing a story of a nurse rushing to get her coffee like it was a total emergency. Try to get a problem fixed with customer service and you will learn quickly that you made a huge mistake buying from Figs. As a result of this outreach, the AOA and FIGS have agreed upon a path forward that includes: Errors do occur, but what an organization does to address them is key. Doctors are not reacting well to a video that medical apparel maker Figs put out. By Janelle Griffith. Women’s equality has seens such a resurgance in the last decade in areas such as sexual harassment, abortion to equal pay. However, swearing off FIGS apparel feels like a cop-out. Doctors are not reacting well to a video that medical apparel maker Figs put out. As per many claims on social media, the scrub wear maker made some indirect, offensive remarks against medical professionals. Thank you AOA for the timely action. The company has … This is absurd. Is that the price of descrimination? The video, promoting a hot pink style of comfort scrubs that the Los Angeles -based brand is … I stand corrected. This imagery is laughable in its absurdity—but it isn’t funny. Quiz: What’s the ideal medical specialty for your personality? "A … (888) 62-MYAOA, American Osteopathic Association Proud to be DO. The company finds the commercial to be silly in light of world events so it is donating 30,000 pairs of scrubs to help out. After all, FIGS’ marketing-team was simply playing into a stereotype that the medical field has self-perpetuated for years: this idea that, despite their equally rigorous training, DOs just aren’t as competent as MDs. 142 E. Ontario St. I have always been an advocate for education and information to the general public and wished that Marcus Welbey’s TV show had been based on a DO. Partially cover and simmer 10 minutes; remove from heat. A new drug delivery mechanism has the potential to improve the outlook for patients with glioblastoma multiforme, a terminal cancer. Have a news tip or idea for a story? I have to say that I do appreciate how the AOA is handling the response and restitution, but I personally will not be buying or recommending FIGS products. Boycott FIGS? Accountability Cancel culture is actually appropriate right now. I became even more enraged when I went to the FIGS website and learned that the founders ARE WOMEN!!!! 326 votes, 242 comments. Welcome to the Residency subreddit, a community of interns and residents who are … Figs, a medical apparel company known for stylish scrubs, apologized Tuesday for a video advertisement on its website that targeted doctors of osteopathic medicine. Place pot over low heat, uncovered, and bring figs to a bare simmer. For now I will not be purchasing these scrubs. Place the unpeeled figs into the hot water for 2 minutes. FIGS founders are female Physician Assistants (PAs) to my understanding. This ad was created to belittle D.O.s because of animus toward the president, whose physician is a D.O. The AOA is committed to acting as a guide in this effort and will work tirelessly with its larger community to ensure that the images of osteopathic physicians and women are appropriately characterized and uplifted. Written By. Shrishaila Bhandary. Arrange figs in a circle, tops facing in, for a flower effect and this will be a lovely addition to a bridal shower menu! (Tilt pan from side to side or swirl a bit to help sugar dissolve, but do not stir, or fruit may get damaged.) Statement attributable to AOA CEO Kevin Klauer, DO, EJD: When FIGS, a designer scrubs and medical apparel company, released an advertising campaign featuring a female physician in pink scrubs wearing a nametag that said “DO” and reading a “Medical Terminology for Dummies” book upside down, the AOA took immediate action. FIGS Offensive Ad Aftermath October 15, 2020 My final thoughts on the aftermath of a FIGS offensive sexist ad I aim to make 3 points relating to: Accountability, Privilege, and what it really looks like to be a doctor in real life. The co-founders of FIGS were undeniably remorseful and accountable. So anyone who has a young writer in the family Go for it! Others have quoted 100 million in revenue. The AOA also requested, and received, an apology from FIGS to all female and osteopathic physicians. Come on man!! They seemed to care only after being confronted and potentially losing DO business. Copyright © 2021 AOA. According to Forbes figs is expected to make $250 million in sales this year alone. The full statement is below: When FIGS, a designer scrubs and medical apparel company, released an advertising campaign featuring a female physician in pink scrubs wearing a nametag that said “DO” and reading a “Medical Terminology for Dummies” book upside down, the AOA took immediate action. This is a combination of several fresh fig appetizer recipes. As a result of this outreach, the AOA and FIGS have agreed upon a path forward that includes: Errors do occur, but what an organization does to address them is key. Female-Founded Figs Faces Heat Over a Sexist Video Viewers also called out the brand for belittling doctors of osteopathic medicine Viewers were unhappy with Figs' depiction of women and DOs. Equally important, the organization does not find it “cute” to portray females, let alone female physicians, in such a denigrating light. FIGS dug themselves into a hole by politicizing and insulting us. The AOA is committed to acting as a guide in this effort and will work tirelessly with its larger community to ensure that the images of osteopathic physicians and women are appropriately characterized and uplifted. Set a timer for 2 minutes, and wait for the fruit to boil. Send it our way. Figs insults women and the AOA somehow profits $100,000 from it. The AOA also requested, and received, an apology from FIGS to all female and osteopathic physicians. All rights reserved. Figs Ad Controversy - That’s right, hold on to your horses; figs are not in fact the vegan fruit you thought they were! FIGS openly demonstrated descrimination towards women and DO’s and barely gets a slap on the wrist. Is the AOA paying for their OMED attendance? Scrubs marketer Figs managed to pull off an outrage two-fer with a recent video: offending both osteopaths and women clinicians. Figs, an apparel company known for … I also hope that FIGS will go above an beyond this to address these issues. Here goes nothing! Figs, the scrubs maker, posted a video on its website, which featured a female osteopathic doctor holding a book called Medical Terminology for Dummies upside down. The flavors of fresh figs, tangy goat cheese, salty almonds, sweet honey, and balsamic vinegar contrast to make these a delicious and very pretty appetizer. Male RNs are portrayed in the same way as female DO-trained physicians in these Graphite Axim Scrub Pants. Personally, I find that offensive. Ok, still not going to buy their products. No profit. I am glad to see that the DO profession and the individual physicians who comprise it have stood up to fight professional and sexual discrimination. The full statement is below: When FIGS, a designer scrubs and medical apparel company, released an advertising campaign featuring a female physician in pink scrubs wearing a nametag that said “DO” and reading a “Medical Terminology for Dummies” book upside down, the AOA took immediate action. An idiotic ad from Figs Scrubs pisses everyone off, but my discussion about the moral outrage will likely get ME canceled. Today, I woke up to the outrage du jour, which happened to be this marketing clip from a company called Figs. The top 10 highest paying medical specialties in 2019, 5 things to know about naloxone, the opioid overdose reversal drug. Now companies can openly insult DO’s and barely be reprimanded. FIGS, a scrubs start-up, apologized for the video and pledged to donate $100,000 to the American Osteopathic Association, an organization for DOs, … The AOA immediately demanded the removal of the defamatory ad, which was taken down. Chicago, IL 60611-2864 Heather Hasson one of the founders is “a former med student.”. Why am I not surprised? Transcript. Then in areas not be considered equal to the MD counterparts or they have to work harder to prove their competency when and MD is just assumed to have it. The American Osteopathic Association, which represents 151,000 osteopathic physicians and medical students, does not find it humorous to downplay the education and training of Doctors of Osteopathic Medicine—which include, at minimum, four years of medical school followed by three to seven years of residency to practice in any specialty they choose. FIGS, a scrubs start-up, ... told CNN she found the ad disrespectful, particularly as health care workers face the brunt of coronavirus exposure. Full transcript below! I can’t even speak to the idea that female owners allowed that insult to women slip through their fingers. Figs Scrubs Company Apologizes for Controversial Ad Twitter A screengrab of the controversial Figs scrubs video. There’s no doubt that the FIGS advertisement was disrespectful, both of women and of osteopathic physicians. Take your cleaned figs and dump them into the pot of water. Furthermore, the AOA stressed the need for FIGS to address their egregious error in judgment now and in the future. Advocacy opportunity: Participate in the #DOProud campaign on Friday, Oct. 23, Osteopathic medical profession fights back after CNN, MSNBC mischaracterize DOs. Did Figs forget we are nurses and other healthcare professionals? Statement attributable to AOA CEO Kevin Klauer, DO, EJD: When FIGS, a designer scrubs and medical apparel company, released an advertising campaign featuring a female physician in pink scrubs wearing a nametag that said “DO” and reading a “Medical Terminology for Dummies” book upside down, the AOA took immediate action. Attendance by 15 members of the FIGS marketing team at OMED, the annual osteopathic educational medical conference, to improve their understanding of the profession and its member physicians; A $100,000 donation from FIGS to the AOA in support of our ongoing efforts in diversity and inclusion, to address gender inequity in medicine and promote greater awareness and understanding of the osteopathic profession; Participation by the AOA in ongoing discussions about appropriate representation of women, women leaders, minorities, and DOs in FIGS’ advertising efforts. Lets say that fine is about 0.1% of what FIGS will make. https://www.forbes.com/sites/maddieberg/2020/04/28/mission-critical-scrubs-maker-figs-steps-up-efforts-to-spiff-up-the-hospital-ward/#7919ab3f2e18. Experts break down the current student debt climate and share the best moves to make in the next several months when it comes to managing your debt. 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